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Epinephrine is often referred as Adrenaline that is produced by the adrenal glands. Known as the “fight or flight” hormone, Epinephrine releases when stress occurs, increasing heart rate and respiration to prepare the body for emergencies and trauma.Romantic FeelingsEpinephrine also plays a role in your love life. When people fall in love, the rewarding & satisfying pleasure will release dopamine in the brain. Dopamine will convert to Norepinephrine and then signal the adrenal gland resulting a surge in Epinephrine (Adrenaline Rush). Epinephrine can make people feel euphoric, increase heartbeat, breathing and sweating.